Own Your Nak.

Faced with ongoing market share loss amid a slew of imitations, South Africa’s original ‘nak’ snack sought to regain relevance with younger consumers, challenging us to reinvent an icon of the kasi through a vibrant and authentic new visual expression.

As people continue to lose sight of their proud African values and culture, a limited edition can collection was created for South Africa’s foremost stout, placing both its rich flavour and the country’s rich heritage firmly in consumers’ hands.