Service Design: Your Ticket to Brand Impact
Is service limited to the service industry? At first glance, the obvious response would be yes. However, limitations of this view become apparent when brands consider the business value of service in today’s world, especially as a framework for end-to-end
The Tale of Two Centricities
From shareholder centricity to customer centricity – this concept in business has been much discussed and debated across many industries and offerings for a few years now. But what is it really and what does it mean for the organisations
Brand Measurement – An Approach for the Future
The Concept of Brand measurement Contextualised What is a brand? Isn’t it simply a name, logo, tagline, advertising or some combination of these? Throughout my career, I’ve had to answer those or similar questions regularly, and the clearest and most concise
Terri-Leigh Cassel Interview – Entrepreneurship
‘Purpose without an action plan is really just an intent’, Terri-Leigh Cassel, Managing Director of SHIFT. In the business world, certain concepts are regularly presented as indispensable tools for success. One such tool is purpose, a powerful but nuanced concept.
Empathy in Design
Design Thinking ‘I’m a designer, and I think. Does this make me a design thinker?’ Is it as straightforward as ‘I think therefore I am’? The short answer is: ‘No.’ Design thinking is a human-centred approach to problem solving, putting consumer
Cult vs. Culture
It wasn't until the 1950s that the concept of culture was first applied to the business world, and it has been spoken about tirelessly since then. Seven decades on, a burning question remains: do we know what organisational culture actually
Does purpose really drive profit?
For years now, the business world has been led to believe that it does; that purpose rallies people around a greater cause, building customer affinity, establishing trust and opening wallets. But purpose, alone, is not the silver bullet. And as
CASTLE FREE: South Africa’s Official Guilt-free Beer
SA ranks in the WHO top six countries worldwide for alcohol consumption, per drinker. Binge drinking by night, turns to regret by day, turns to binge drinking by night. It’s a guilty cycle that our nation desperately needs to navigate