Empathy in Design
Design Thinking ‘I’m a designer, and I think. Does this make me a design thinker?’ Is it as straightforward as ‘I think therefore I am’? The short answer is: ‘No.’ Design thinking is a human-centred approach to problem solving, putting consumer
Cult vs. Culture
It wasn't until the 1950s that the concept of culture was first applied to the business world, and it has been spoken about tirelessly since then. Seven decades on, a burning question remains: do we know what organisational culture actually
Does purpose really drive profit?
For years now, the business world has been led to believe that it does; that purpose rallies people around a greater cause, building customer affinity, establishing trust and opening wallets. But purpose, alone, is not the silver bullet. And as