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Author: Simone Rossum

Introduction Why is design important? Because design improves the appearance and functionality of our world. Designing is easy: everything human-made around us has been designed. Very little, however, around us has been designed well: designing well is hard. Like the air

Design Thinking ‘I’m a designer, and I think. Does this make me a design thinker?’ Is it as straightforward as ‘I think therefore I am’? The short answer is: ‘No.’ Design thinking is a human-centred approach to problem solving, putting consumer