SHIFT Celebrates Three Wins at The 2024 Loerie Awards
Johannesburg 21 October 2024; SHIFT is proud to announce that it has been awarded three wins at this year’s prestigious Loerie Awards, celebrating creative excellence in the advertising and brand communication industry. A silver award was given to the integrated Brutal
Reclaiming the challenger spirit: SHIFT’s role in Cell C’s brand reinvention
Rethinking the approach to strategic and design thinking Johannesburg, 2nd September 2024 – In a turning point for South Africa’s telecommunications industry, Cell C has unveiled its bold new brand identity in partnership with design agency SHIFT – one of South
Driving Culture
The Power of Leadership in Shaping Organisational Behaviour It is said that organisational culture is outside the control of executives and a company’s leadership teams, but that simply is not the case. In fact, workplace culture is and should be driven
Importance of Design
Introduction Why is design important? Because design improves the appearance and functionality of our world. Designing is easy: everything human-made around us has been designed. Very little, however, around us has been designed well: designing well is hard. Like the air
Service Design: Your Ticket to Brand Impact
Is service limited to the service industry? At first glance, the obvious response would be yes. However, limitations of this view become apparent when brands consider the business value of service in today’s world, especially as a framework for end-to-end
The Tale of Two Centricities
From shareholder centricity to customer centricity – this concept in business has been much discussed and debated across many industries and offerings for a few years now. But what is it really and what does it mean for the organisations
Brand Measurement – An Approach for the Future
The Concept of Brand measurement Contextualised What is a brand? Isn’t it simply a name, logo, tagline, advertising or some combination of these? Throughout my career, I’ve had to answer those or similar questions regularly, and the clearest and most concise
Terri-Leigh Cassel Interview – Entrepreneurship
‘Purpose without an action plan is really just an intent’, Terri-Leigh Cassel, Managing Director of SHIFT. In the business world, certain concepts are regularly presented as indispensable tools for success. One such tool is purpose, a powerful but nuanced concept.
Empathy in Design
Design Thinking ‘I’m a designer, and I think. Does this make me a design thinker?’ Is it as straightforward as ‘I think therefore I am’? The short answer is: ‘No.’ Design thinking is a human-centred approach to problem solving, putting consumer
Cult vs. Culture
It wasn't until the 1950s that the concept of culture was first applied to the business world, and it has been spoken about tirelessly since then. Seven decades on, a burning question remains: do we know what organisational culture actually