Is service limited to the service industry? At first glance, the obvious response would be yes. However, limitations of this view become apparent when brands consider the business value of service in today’s world, especially as a framework for end-to-end
The Concept of Brand measurement Contextualised What is a brand? Isn’t it simply a name, logo, tagline, advertising or some combination of these? Throughout my career, I’ve had to answer those or similar questions regularly, and the clearest and most concise
‘Purpose without an action plan is really just an intent’, Terri-Leigh Cassel, Managing Director of SHIFT. In the business world, certain concepts are regularly presented as indispensable tools for success. One such tool is purpose, a powerful but nuanced concept.
For years now, the business world has been led to believe that it does; that purpose rallies people around a greater cause, building customer affinity, establishing trust and opening wallets. But purpose, alone, is not the silver bullet. And as
SA ranks in the WHO top six countries worldwide for alcohol consumption, per drinker. Binge drinking by night, turns to regret by day, turns to binge drinking by night. It’s a guilty cycle that our nation desperately needs to navigate