From shareholder centricity to customer centricity – this concept in business has been much discussed and debated across many industries and offerings for a few years now. But what is it really and what does it mean for the organisations

The Concept of Brand measurement Contextualised What is a brand? Isn’t it simply a name, logo, tagline, advertising or some combination of these? Throughout my career, I’ve had to answer those or similar questions regularly, and the clearest and most concise