Is service limited to the service industry? At first glance, the obvious response would be yes. However, limitations of this view become apparent when brands consider the business value of service in today’s world, especially as a framework for end-to-end

The Concept of Brand measurement Contextualised What is a brand? Isn’t it simply a name, logo, tagline, advertising or some combination of these? Throughout my career, I’ve had to answer those or similar questions regularly, and the clearest and most concise