Johannesburg 21 October 2024; SHIFT is proud to announce that it has been awarded three wins at this year’s prestigious Loerie Awards, celebrating creative excellence in the advertising and brand communication industry.   A silver award was given to the integrated Brutal

Is service limited to the service industry? At first glance, the obvious response would be yes. However, limitations of this view become apparent when brands consider the business value of service in today’s world, especially as a framework for end-to-end

The Concept of Brand measurement Contextualised What is a brand? Isn’t it simply a name, logo, tagline, advertising or some combination of these? Throughout my career, I’ve had to answer those or similar questions regularly, and the clearest and most concise