It wasn't until the 1950s that the concept of culture was first applied to the business world, and it has been spoken about tirelessly since then. Seven decades on, a burning question remains: do we know what organisational culture actually

For years now, the business world has been led to believe that it does; that purpose rallies people around a greater cause, building customer affinity, establishing trust and opening wallets. But purpose, alone, is not the silver bullet. And as