Creating SHIFT
An identity that speaks to who we are. In 2022, we repositioned ourselves as SHIFT, an experience design specialist within the recently formed United Growth Group*. Launching our new standalone business to market required a distinctive identity to encapsulate represent our
CASTLE FREE: South Africa’s Official Guilt-free Beer
SA ranks in the WHO top six countries worldwide for alcohol consumption, per drinker. Binge drinking by night, turns to regret by day, turns to binge drinking by night. It’s a guilty cycle that our nation desperately needs to navigate