Creating SHIFT
An identity that speaks to who we are.
In 2022, we repositioned ourselves as SHIFT, an experience design specialist within the recently formed United Growth Group*. Launching our new standalone business to market required a distinctive identity to encapsulate represent our brand purpose and competitive advantage.
Our purpose is summed up in our new tagline: Impact by Design. Simple.
Creating transformative IMPACT through design is at the heart of what we do for our clients – which is why we placed our impact right at the heart of our logo. By turning the ‘I’ at the centre of our name into a dynamic shifting space, we developed an identity and visual design system for SHIFT that allows for boundless creative expression of the impact we create through design, conveying our personality while positioning our ideas and ideals at the very core of our brand.
Impact by Design: The Heart of SHIFT’s Visual Identity
An identity that expresses who SHIFT is and what it stands for.
An identity that sets us apart.
*For more information on the United Growth Group, visit unitedgrowthgroup.co.za